About The Last Word Consulting
Pro and college sports are worth more than ever. Thanks to changes in the fan experience, the revenue underneath them has never been less certain.
The Last Word Consulting works with team presidents, athletic directors and the business-side leaders who report to them, to protect and build revenue through improved fan relationships.
The work covers three areas.
Game day and fan revenue: fixing the friction in the fan experience and building the family, group and content programs that bring people back.
Readiness and response: playbooks and drills for the moments you can’t schedule, from a work stoppage to a game-day evacuation.
Transitions and capital projects: new leadership, restructurings and venue projects, run from announcement to steady state, plus the media and message training that gets leaders and players ready to face the public.
Every engagement ends with something your staff can run on their own.
About Megan
Megan Ranville spent 18 years in corporate communications and marketing at Microsoft, Salesforce, Lockheed Martin and Intelsat. She responded to national crises, ran large-venue events and private, invite-only customer summits, and put executives on the world stage at Davos, SXSW, Fortune Brainstorm Tech and the Milken Global Conference. She coached leaders for CNBC and Bloomberg and placed them in Forbes and The Wall Street Journal.
The whole time, sports was the conversation she couldn’t stop having.
A lifelong Detroit sports fan (which is its own kind of crisis training), she started The Middle, a podcast about the people and the business behind the game. In her Fix the Franchise series, she picks a team, grades its front office, and lays out what she’d fix.
In 2026, she decided to stop just talking about it and took her consultancy into sports full-time. Today she helps team presidents and athletic directors grow their revenue the same way she helped some of the biggest brands in the world do it: by building connections with people, not just the product, and turning one-time buyers into lifelong fans.
Megan lives outside Colorado Springs with her family and dogs.
The Middle Podcast
Every franchise is fixable… right?
