Services
Most sports organizations are under built in the same three places: the game-day experience, readiness for the hard moments, and the big changes that land on the business side.
I work in all three, and every engagement ends with something your staff can run without me.
Game Day and Fan Revenue
Get more fans through the gate and more of them coming back.
I offer three services that can be used individually or combined:
Game-day Experience Audit: I walk the full game day and find where fans wait, get lost, or give up.
Household and Group Ticket Programs: I design new ticket bundles, group nights, and group experiences that turn a single time buyer into a repeat fan.
Content and Subscription Revenue: I create a subscription based content plan that helps you attract fans outside the stadium.
Readiness and Response
When something unexpected happens, everyone knows their job in the first hour.
I offer one service with one add-on:
Playbooks and Tabletop Drills: I build decision trees, role assignments, and step-by-step playbooks that cover what staff, sponsors, and media hear on day one, day 30, and the day you return. Common scenarios include:
Work stoppages
Relocation rumors
Betting-integrity issues involving players, staff, or officials
Player or coach misconduct
Data breaches
Program cuts or realignments
Title IX and compliance findings
Live Response Support (add-on): When the unexpected happens anyway, I provide surge support to sequence who hears what and keep responses steady until the incident has calmed. **This service is only available to clients who’ve contracted with me for playbooks or drills.
Transitions and Capital Projects
Keep your people and your fans on board when big changes land.
I offer four services that can be used individually or combined:
Leadership Transitions: Expecting a new team president, owner, athletic director, or head coach? I map who the change affects, set the work back plan, and run the announcement communications.
New Player Communications: I build communications strategies for new athletes and help ease them into the spotlight.
New Stadium/Venue Communications: I build communications and community relations strategies for all phases of procuring, building, and opening a new stadium or arena.
Media, Podcast, and Messaging Training: For presidents, senior executives, athletic directors, coaches, and players.
Media training includes understanding how reporters source information, reviewing good and bad press incidents, and conducting mock interviews.
Podcast training includes learning how to tell a compelling story and stay on message during a long-form interview.
Message training helps front offices build or reiterate the key messages about their team and practice saying them in their own words.